Why You Must Make Everything As Easy As Possible For Your Prospect

One of the first lessons I learned as a direct marketer was also one of the most basic: “People won’t do anything if it feels like work.” This is even more true today – as the demands on our time have increased – than it was nearly 20 years ago when I first learned it. […]

How to Hire the Right Freelance Copywriter For You

A few weeks ago, I wrote a post — that received excellent feedback — spelling out the 7 Questions You Must Ask Before Hiring Any Freelance Copywriter. Today I’d like to take that idea one step further and talk about some of the ways you can ensure that you’re hiring a “good fit” for your specific […]

3 Things You MUST Know Before You Begin Any Marketing Campaign

In the early stages of any marketing campaign — before you’ve hired a copywriter or lined up potential launch dates — there are a handful of things you must know in order ensure success. These three things aren’t meant to serve as a checklist after you’ve created your campaign… Instead, they’re meant to help you […]