3 Things You MUST Know Before You Begin Any Marketing Campaign

In the early stages of any marketing campaign — before you’ve hired a copywriter or lined up potential launch dates — there are a handful of questions you must be able to answer in order ensure success. These three questions aren’t meant to serve as a checklist after you’ve created your campaign… Instead, they’re meant […]

Four Critical Ideas to Consider When Evaluating Any Headline

The first – and most important – component to any great sales piece is a strong, compelling headline. This isn’t news to you…you’ve known about the importance of having engaging, enticing, attention-grabbing headlines throughout your career. Over the past decade or so, headlines and subject lines have become even more important. In the “old days” […]