3 Things You MUST Know Before You Begin Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or lined up potential launch dates — there are a handful of questions you must be able to answer in order ensure success. These three questions aren’t meant to serve as a checklist after you’ve created your campaign… Instead, they’re meant […]
The Secret to Finding the Next Great Idea: How to Overcome “Blockage” and Jump-Start the Creative Process
It’s out there. You know that your next big idea is out there…somewhere. But for right now, the only thing in front of you is a blank computer screen. Or an empty folder. Or a legal pad with a heading that says, “Ideas” at the top…and nothing else. No matter if you’re trying to come […]
Four Critical Ideas to Consider When Evaluating Any Headline
The first – and most important – component to any great sales piece is a strong, compelling headline. This isn’t news to you…you’ve known about the importance of having engaging, enticing, attention-grabbing headlines throughout your career. Over the past decade or so, headlines and subject lines have become even more important. In the “old days” […]