Blood in the Streets: How I Learned the Power of Fear-Based Promotions From Some of the Best in the Business
One of the first lessons I learned in the early days of my career is that direct marketing success is not all about greed. My instincts as a young marketer were to focus on the sales pitches that were greed-oriented. Huge claims…astounding profits…”think of the luxurious lifestyle you’ll live if you just buy this newsletter.” […]
