7 Essential Things to Tell Your Copywriter BEFORE Beginning a New Project
You’ve made the decision to hire a freelance copywriter…and you’re ready to hand over the keys to your business and let the writer produce a blockbuster new promotion. To help the copywriter get started, you’ve likely given him or her a few basics: access to your web site…a copy of an old sales letter that […]
The Powerful Marketing Lesson Hidden in Your Friend’s Shared Social Media Post
Quick question: When was the last time a friend or family member forwarded you a TikTok video? An Instagram Reel? A Facebook video? Or any social media post? If you’re like most people, the answer is “within the last 24 hours.” Believe it or not, there’s actually an important marketing lesson you can learn from […]
3 Things You MUST Know Before You Begin Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or lined up potential launch dates — there are a handful of questions you must be able to answer in order ensure success. These three questions aren’t meant to serve as a checklist after you’ve created your campaign… Instead, they’re meant […]
Why You Must Make Everything As Easy As Possible For Your Prospect
One of the first lessons I learned as a direct marketer was also one of the most basic: “People won’t do anything if it feels like work.” This is even more true today – as the demands on our time have increased – than it was nearly 20 years ago when I first learned it. […]
How to Hire the Right Freelance Copywriter For You
A few weeks ago, I wrote a post — that received excellent feedback — spelling out the 7 Questions You Must Ask Before Hiring Any Freelance Copywriter. Today I’d like to take that idea one step further and talk about some of the ways you can ensure that you’re hiring a “good fit” for your specific […]
3 Things You MUST Know Before You Begin Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or lined up potential launch dates — there are a handful of things you must know in order ensure success. These three things aren’t meant to serve as a checklist after you’ve created your campaign… Instead, they’re meant to help you […]
How to Hire the Right Freelance Copywriter For You
A few weeks ago, I wrote a post — that received excellent feedback — spelling out the 7 Questions You Must Ask Before Hiring Any Freelance Copywriter. Today I’d like to take that idea one step further and talk about some of the ways you can ensure that you’re hiring a “good fit” for your […]
Why You Must Make Everything As Easy As Possible For Your Prospect
One of the first lessons I learned as a direct marketer was also one of the most basic: “People won’t do anything if it feels like work.” This is even more true today – as the demands on our time have increased – than it was nearly 20 years ago when I first learned it. […]
Has Social Media Changed the Rules for Effective Marketing?
I realize I may be stepping onto some dangerous turf with this topic. Because if I’m to believe all of the whitepapers, trade publications and online how-to guides…the enormous popularity of social networking web sites has changed everythingwhen it comes to marketing. The enormous number of people using social networking sites – if I’m to believe […]
Three Common Myths About Effective Sales Copy
In my more than 23 years of writing and evaluating sales copy, I’ve had the opportunity to work with some of the world’s most successful marketers. One of the things I learned quickly is that when it comes to great copy, there are no shortcuts. There are no computer algorithms that can spit out “perfect” […]
