It is true that your risk is significantly lower with e-mail…but the potential opportunity cost is high.  So while you may not be “risking” $100,000 in printing and postage costs…you are risking the potential loss of hundreds of thousands of dollars in profits that will never be realized each time you send out a hastily-written, sub-par e-mail promotion.

E-mail marketing offers a great opportunity with its immediacy and low cost.  But you must not take chances with poorly-written, second-rate copy.  For if you do, you could be throwing away hundreds of thousands of dollars in revenue…

It seems so simple, doesn’t it?  One small phrase should be easy enough to come up with…so in many cases it becomes an afterthought – often written just a few minutes before the promo is sent.  And in some cases, I’ve known the subject line to be written by an I.T. staffer – or, worse…forgotten altogether!

It’s very simple: the only way your E-mail promotion has a chance is if your prospect actually opens your message and starts reading.  And without a compelling, powerful subject line…that will never happen.  The competition for your prospect’s attention is enormous – you have only a few seconds to convince the reader to open your promotion.

When you work with Jody Madron, you can be sure that the subject line gets top priority.  You’ll receive multiple subject lines to choose from, along with specific recommendations for testing each one.  In other words…you’ll give yourself the absolute best chance for success.

Because of its low up-front cost, E-mail marketing provides savvy marketers the opportunity to aggressively test their marketing efforts and in the process increase the efficiency of their campaigns tremendously.

How often do you test headlines?  How often do you test new leads…pricing…or subject lines? 

While it’s not necessary – or even practical – to include dozens of tests with each E-mail marketing effort, it is worthwhile to include at least one test with each effort in order to maximize your overall returns.

Think about your last experience with a freelance copywriter: did the writer offer multiple headlines or strong suggestions for testing ideas?  When you work with Jody Madron, you get all of those things – as well as the experience of a multi-million dollar copywriter and business builder by your side.