Make it Sizzle…But Keep it Brief!
Investor Awareness Campaign Lessons I’ve Learned in 25-Plus Years in the Business My experience with
3 Keys to Success for Any Renewal or Re-Order Campaign
One of the very first marketing pieces I ever wrote – back when I was
The “Ordinary” Movie Quote that Can Help Save Your Marketing Copy
As far as memorable movie lines go, it’s not anywhere close to the top of
One Simple Question You Must Answer for Any Successful Campaign
Earlier this week, an interesting Substack piece by a writer named Michele Catalano generated a
Lies, Lies, Lies: The 3 Most Common Myths about Effective Sales Copy
In my three decades of writing and evaluating sales copy, I’ve had the opportunity to
Don’t Just Scare Them…Scare the Daylight Out of Them
It’s a classic phrase used when reviewing copy: “Don’t just tell the reader…show the reader.”
The Proven “Secret” for Making Even the Most Boring Business Meeting a Success
One of the more boring — but necessary — regular functions during my role as
The Marketing “Secret” it Took Me Over a Decade to Fully Understand
Back when I was in college, I spent two summers (and two winters) working as
The Simplest, Most Critical Test to Perform on All of Your Marketing Copy
My early days in the direct marketing industry provided an amazing education. In just a
Secrecy or Collaboration: Why Sharing Valuable Business Lessons Can Be So Important
In any business environment, there is a natural tendency to closely guard your most valuable
Always Listen to the Market: Why It’s OK to Be Wrong…So Long As You Let the Market Have the Final Say
“It seems like a waste of time. No one is making any money selling information
3 Simple — Yet Powerful — Rules to Dramatically Increase Your Email Open Rates
Email marketers know this reality: Your open rates hold the key to success for any promotion.
There’s Nothing Like an Argument to Spark Great Marketing Ideas
No matter if you’re a marketing director, publisher, product developer or copywriter…one of the most
The Power of Audacity in Marketing
Many years ago – way back in the mid-1990s, in fact – I found myself
Blood in the Streets: How I Learned the Power of Fear-Based Promotions From Some of the Best in the Business
One of the first lessons I learned in the early days of my career is
