Direct Mail Copywriter

Maximize your direct mail campaign results with a direct mail copywriter that can leverage your list, product and service strengths, and market position to achieve highly profitable direct mailings – again and again.

Direct Mail Copy Results

Sending out a large, costly direct mailing can be risky and painfully costly if it doesn’t work. Working with a proven direct mail copywriter that truly understands the direct mail marketing process from end to end – AND – can successfully consult on a marketing piece including writing high-converting copy can make that difference.

Jody Madron began his direct mail copywriting career back in 1992, learning the business during his seven years at Agora, Inc. In the years since, Jody has taken that education – along with his own experience – and turned it into a consistent, winning formula for direct mail success.

Direct Mail Services

Campaign-boosting direct mail copywriting services that will increase your marketing campaign results

Results-oriented copywriting – from start to finish
Copy review and critique
Comprehensive testing consultation
Long-term consulting and/or copywriting services on retainer

7 Direct Mail “MUSTS”

Your direct mail promotion MUST have a powerful headline that grabs the reader’s attention immediately.
The focus of the letter MUST be clear: What’s in it for the reader? What problem of his are you going to solve? What benefit are you going to promise him? Without a clear focus on the reader, your promotion is doomed.
When it comes to making a promise or explaining a point, the copy MUST show the reader rather than “tell” the reader. Don’t be satisfied with a simple explanation…instead, “beat the reader over the head” with an idea he’ll remember long after he’s stopped reading.
Your direct mail promotion MUST include frequent calls-to-action…and it MUST make it overwhelmingly easy for the reader to order.
Your promo copy MUST be specific – instead of saying, “Our system will make you rich,” tell the reader, “Our system will turn $10,000 into $54,928.”
You MUST have a clear sense of urgency in your copy – tell the reader precisely why he needs to order now…and not put his decision off for later.
There are dozens of MUSTs that I could detail in this space…but the easiest solution for you is this: You MUST partner with Jody Madron on your next direct mail promotion in order to ensure an overwhelming success.