3 More Things You MUST Know Before You Begin Any Marketing Campaign
In my last blog post, I talked about the importance of understanding a few “basics” before launching any successful marketing campaign. The feedback and response to that post was so great that I’ve decided to expand on the theme just a bit. If you’d like to look back at the old post, by all means…take […]
3 Things You MUST Know Before You Begin Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or lined up potential launch dates — there are a handful of things you must know in order ensure success. These three things aren’t meant to serve as a checklist after you’ve created your campaign… Instead, they’re meant to help you […]
How to Hire the Right Freelance Copywriter For You
A few weeks ago, I wrote a post — that received excellent feedback — spelling out the 7 Questions You Must Ask Before Hiring Any Freelance Copywriter. Today I’d like to take that idea one step further and talk about some of the ways you can ensure that you’re hiring a “good fit” for your […]
Why You Must Make Everything As Easy As Possible For Your Prospect
One of the first lessons I learned as a direct marketer was also one of the most basic: “People won’t do anything if it feels like work.” This is even more true today – as the demands on our time have increased – than it was nearly 20 years ago when I first learned it. […]
Has Social Media Changed the Rules for Effective Marketing?
I realize I may be stepping onto some dangerous turf with this topic. Because if I’m to believe all of the whitepapers, trade publications and online how-to guides…the enormous popularity of social networking web sites has changed everything when it comes to marketing. The enormous number of people using social networking sites – if I’m to […]
Three Common Myths About Effective Sales Copy
In my more than 23 years of writing and evaluating sales copy, I’ve had the opportunity to work with some of the world’s most successful marketers. One of the things I learned quickly is that when it comes to great copy, there are no shortcuts. There are no computer algorithms that can spit out “perfect” […]
Write Great Subject Lines — And Increase Your Open Rates
Email marketers know this reality: Your open rates hold the key to success for any promotion. After all, if your prospects aren’t opening your message, then they aren’t clicking… And they certainly aren’t ordering. So what’s the simplest, most effective way to consistently generate great open rates? Write great subject lines. Here are three easy-to-follow […]
7 Questions You MUST Ask Before Hiring any Freelance Copywriter
You’re considering hiring a freelance copywriter…but how do you know for sure if the writer will be someone who can make your investment pay off? After all – with the popularity of online copy courses today – anyone with a computer and an internet connection, it seems like, is billing himself as a “World-Class Freelance […]
How to Evaluate Sales Copy in Five Minutes or Less
It may seem like the very last piece of the puzzle…but a thorough review of your sales copy – before your prospects see it – is a critical step. No matter if you paid an experienced copywriter to craft your message or if you’ve done the work yourself…it’s still vitally important to evaluate your copy […]
How to Ethically “Steal” From Your Competitors
It seems so obvious…but I can tell you first-hand that many marketers just don’t do it. They don’t take the time to learn from their competitors. If you’re a sports fan, you’ve most likely read stories about professional coaches who spend 18 hour days watching film of their upcoming opponents. On the surface, of course, […]
