7 Essential Things to Tell Your Copywriter BEFORE Beginning a New Project
You’ve made the decision to hire a freelance copywriter…and you’re ready to hand over the keys to your business and let the writer produce a blockbuster new promotion. To help the copywriter get started, you’ve likely given him or her a few basics: access to your web site…a copy of an old sales letter that […]
One Simple Question You Must Answer for Any Successful Campaign
Earlier this week, an interesting Substack piece by a writer named Michele Catalano generated a great deal of attention on social media. The post – titled “the right to way ‘writer’” – dealt with how writers often feel some level of insecurity about referring to themselves as writers. To some degree, this is due to […]
