Why You Must Make Everything As Easy As Possible For Your Prospect

One of the first lessons I learned as a direct marketer was also one of the most basic: “People won’t do anything if it feels like work.” This is even more true today – as the demands on our time have increased – than it was nearly 20 years ago when I first learned it. […]

How to Hire the Right Freelance Copywriter For You

A few weeks ago, I wrote a post — that received excellent feedback — spelling out the 7 Questions You Must Ask Before Hiring Any Freelance Copywriter. Today I’d like to take that idea one step further and talk about some of the ways you can ensure that you’re hiring a “good fit” for your specific […]

3 Things You MUST Know Before You Begin Any Marketing Campaign

In the early stages of any marketing campaign — before you’ve hired a copywriter or lined up potential launch dates — there are a handful of things you must know in order ensure success. These three things aren’t meant to serve as a checklist after you’ve created your campaign… Instead, they’re meant to help you […]

3 Things You MUST Know Before You Begin Any Marketing Campaign

In the early stages of any marketing campaign — before you’ve hired a copywriter or lined up potential launch dates — there are a handful of things you must know in order ensure success. These three things aren’t meant to serve as a checklist after you’ve created your campaign… Instead, they’re meant to help you […]

How to Hire the Right Freelance Copywriter For You

A few weeks ago, I wrote a post — that received excellent feedback — spelling out the 7 Questions You Must Ask Before Hiring Any Freelance Copywriter. Today I’d like to take that idea one step further and talk about some of the ways you can ensure that you’re hiring a “good fit” for your […]

Why You Must Make Everything As Easy As Possible For Your Prospect

One of the first lessons I learned as a direct marketer was also one of the most basic: “People won’t do anything if it feels like work.” This is even more true today – as the demands on our time have increased – than it was nearly 20 years ago when I first learned it. […]

Has Social Media Changed the Rules for Effective Marketing?

I realize I may be stepping onto some dangerous turf with this topic. Because if I’m to believe all of the whitepapers, trade publications and online how-to guides…the enormous popularity of social networking web sites has changed everythingwhen it comes to marketing. The enormous number of people using social networking sites – if I’m to believe […]

Three Common Myths About Effective Sales Copy

In my more than 23 years of writing and evaluating sales copy, I’ve had the opportunity to work with some of the world’s most successful marketers. One of the things I learned quickly is that when it comes to great copy, there are no shortcuts.  There are no computer algorithms that can spit out “perfect” […]

Write Great Subject Lines — And Increase Your Open Rates

Email marketers know this reality: Your open rates hold the key to success for any promotion. After all, if your prospects aren’t opening your message, then they aren’t clicking… And they certainly aren’t ordering. So what’s the simplest, most effective way to consistently generate great open rates? Write great subject lines. Here are three easy-to-follow […]

7 Questions You MUST Ask Before Hiring any Freelance Copywriter

You’re considering hiring a freelance copywriter…but how do you know for sure if the writer will be someone who can make your investment pay off?  After all – with the popularity of online copy courses today – anyone with a computer and an internet connection, it seems like, is billing himself as a “World-Class Freelance […]