How to Ethically “Steal” From Your Competitors
It seems so obvious…but I can tell you first-hand that many marketers just don’t do it. They don’t take the time to learn from their competitors. If you’re a sports fan, you’ve most likely read stories about professional coaches who spend 18 hour days watching film of their upcoming opponents. On the surface, of course, […]
Five Things Every Good Headline MUST Do
The headline – it’s the most important part of any sales letter. In fact, some writers spend 50% or more of their time working on this one key element of their promotion. And with good reason. With direct mail, you have – at most – three seconds to capture the reader’s attention with a good […]
12 “Must-Ask” Questions Before Launching Any New Promotion
How can you — as a marketer — be sure that every promotion that leaves your desk is a winner? Obviously there are no guarantees when it comes to predicting response rates… But you can give your promotion the very best chance for success by making sure it passes a few simple tests. Before any […]
