Your Simple – Yet Essential – Checklist Before Hiring Any Freelance Copywriter
You’re considering hiring a freelance copywriter…but how do you know for sure if the writer
Debunked! 3 Common — Yet Horrible — Myths about Effective Sales Copy
In my more than 24 years of writing and evaluating sales copy, I’ve had the
7 Things to Tell Your Copywriter Before He Starts Writing
You’ve made the decision to hire a freelance copywriter…and you’re ready to hand over the
3 Things You MUST Know Before You Launch Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or
Dealing with March Madness: Why You Should Insist on Creative Flexibility
Let’s face it – March can be an exceptionally busy month for marketers in ALL
How to Evaluate the Strength of Any Headline in 5 Minutes or Less
A few weeks ago I was asked to review a promotion written by a new
The Importance of Testing: You Think You Know…But You Really Don’t Know
With the football season concluding this past weekend, I was reminded again of a great
Is Your USP Loud and Clear In Every Direct Marketing Campaign?
What is it that makes your product unique? Let’s be honest — there are hundreds
3 Marketing Tips for Thriving in a Difficult Market
It’s been a tough start to 2016. The U.S. stock market got off to its
Your Critical Reading List for 2016
The new year has arrived…and with it comes the usual batch of “information-packed” articles. If
The Importance of Overwhelming — and Credible — Evidence in Your Marketing
Earlier this week, a story in the Baltimore Sun caught my eye. According to Johns
3 Critical Elements That Will Make Your Sales Copy Sink or Swim
It may seem like the very last piece of the puzzle…but a thorough review of
Be Repetitive…But Not Redundant
I hate to be the bearer of bad news, but… When it comes to direct
Four Critical Ideas to Consider When Evaluating Any Headline
The first – and most important – component to any great sales piece is a
Never Launch ANY New Promotion Until You Answer These Questions
How can you — as a marketer — be sure that every promotion that leaves
