3 More Things You MUST Know Before You Begin Any Marketing Campaign
In my last blog post, I talked about the importance of understanding a few “basics”
3 Things You MUST Know Before You Begin Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or
3 Things You MUST Know Before You Begin Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or
How to Hire the Right Freelance Copywriter For You
A few weeks ago, I wrote a post — that received excellent feedback — spelling
Why You Must Make Everything As Easy As Possible For Your Prospect
One of the first lessons I learned as a direct marketer was also one of
Has Social Media Changed the Rules for Effective Marketing?
I realize I may be stepping onto some dangerous turf with this topic. Because if
Three Common Myths About Effective Sales Copy
In my more than 23 years of writing and evaluating sales copy, I’ve had the
Write Great Subject Lines — And Increase Your Open Rates
Email marketers know this reality: Your open rates hold the key to success for any
How to Hire the Right Freelance Copywriter For You
A few weeks ago, I wrote a post — that received excellent feedback — spelling
Why You Must Make Everything As Easy As Possible For Your Prospect
One of the first lessons I learned as a direct marketer was also one of
Has Social Media Changed the Rules for Effective Marketing?
I realize I may be stepping onto some dangerous turf with this topic. Because if
Three Common Myths About Effective Sales Copy
In my more than 23 years of writing and evaluating sales copy, I’ve had the
Write Great Subject Lines — And Increase Your Open Rates
Email marketers know this reality: Your open rates hold the key to success for any
7 Questions You MUST Ask Before Hiring any Freelance Copywriter
You’re considering hiring a freelance copywriter…but how do you know for sure if the writer
How to Evaluate Sales Copy in Five Minutes or Less
It may seem like the very last piece of the puzzle…but a thorough review of
