There’s Nothing Like an Argument to Spark Great Marketing Ideas
No matter if you’re a marketing director, publisher, product developer or copywriter…one of the most
The Power of Audacity in Marketing
Many years ago – way back in the mid-1990s, in fact – I found myself
Blood in the Streets: How I Learned the Power of Fear-Based Promotions From Some of the Best in the Business
One of the first lessons I learned in the early days of my career is
Creating Irresistible Offer Copy to Dramatically Boost Response
So many of the up-and-coming copywriters I’ve worked with have admitted to me that one
3 Things You Can Do — Today — to Help Your Marketing Campaigns Thrive Even in a Difficult Market
Since March of 2020, things have not been easy – or normal – in any
3 Things You MUST Know Before You Begin Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or
The Secret to Finding the Next Great Idea: How to Overcome “Blockage” and Jump-Start the Creative Process
It’s out there. You know that your next big idea is out there…somewhere. But for
Four Critical Ideas to Consider When Evaluating Any Headline
The first – and most important – component to any great sales piece is a
Why You Must Make Everything As Easy As Possible For Your Prospect
One of the first lessons I learned as a direct marketer was also one of
How to Hire the Right Freelance Copywriter For You
A few weeks ago, I wrote a post — that received excellent feedback — spelling
3 Questions You MUST Answer Before You Launch Any Marketing Campaign
In the early stages of any marketing campaign — before you’ve hired a copywriter or
The Secret to Finding the Next Great Idea: How to Overcome “Blockage” and Jump-Start the Creative Process
It’s out there. You know that your next big idea is out there…somewhere. But for
How to Apply One Famous NFL Head Coach’s “Secret Weapon” to Your Marketing
With the Super Bowl approaching this Sunday, I was reminded again of a great quote
Four Critical Ideas to Consider When Evaluating Any Headline
The first – and most important – component to any great sales piece is a
3 Critical Elements That Will Make Your Sales Copy Sink or Swim
It may seem like the very last piece of the puzzle…but a thorough review of
